Copywriting Week 3

My biggest takeaways this week:

• Leverage Tech Tools for Efficiency and Creativity
  Use tools like AI writing assistants, grammar checkers, and keyword analyzers to streamline your process and spar

  k new ideas when developing ad content.

• Be Intentional with Word Choice
  Understand the impact of each word you use. The tone, structure, and phrasing should align with your audience and campaign goals.

• Study the Psychology Behind Language
  Effective copy taps into emotion, urgency, and curiosity. Learn how different words influence perception and decision-making.

• Experiment with Language
  Don’t settle for the first draft—explore synonyms, phrasing, and sentence structure. Strong copy often comes from bold experimentation.

• Keep Expanding Your Vocabulary
  The broader your vocabulary, the more tools you have to convey ideas in fresh, impactful ways. Read, write, and study great copy regularly.

The Ad I created for Zesto:

What I learned this week with copy writing that I can use in my day to day life:

• Chat GPT is a good reliable resource to use when editing/ rewriting for advertisements

• When creating captions for Zesto having it edited through Chat GPT can be very helpful to make it sound more professional and more convincing to come and visit!

• Sometimes you might think your work is perfect and looks good but grammarly and Chat GPT can find mistakes you don’t necessary see right away

Link to all my projects for the week!

Photo by Jess Bailey on Unsplash

Weekly Plans:

• Work at Zesto everyday except Tuesday and Wednesday

• Send out the rest of my Grad party invites

• Plan for my Grad party

  • Food

  • Photo Wall

  • Desserts

• Go to my friends grad parties

• Figure out my availability for next week at work